JCP new logo #cheap

AMRRCA! ha Check out JCP next rendition of their logo....goes pretty well with their new motto of no more coupons just everyday savings...sound familiar...*coughWALMART*cough.... Well if anything shows proof that not only their clothes are cheaper it's their logo.  I could see how this would work for awhile but in the long run I could see this becoming the "Walmart" of clothing stores, leading to vendors leaving due to the cheap reputation.  Hmm what do I know though..  This logo looks like retail trying to meet the core of America...cheap? The amount of dead space is redunk,  whats more important jcp or the Tetris piece that takes up 3/4 of the real estate...Time will tell if they meet in the middle to join hands in holy matrimony. 

jcp attempt at new branding to match their new low prices.